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Why international buyers trade the big city for accessible Piedmont

Rural living within reach of cities and amenities — exactly like Mombercelli between Asti and Nizza Monferrato. For Piedmont, the trend is clear: foreign inquiries rose by 11.27% in 2025.

Monferrato receives nearly a quarter of all foreign inquiries for Piedmont. The province of Asti ranks first with 27.57% of regional interest. Nizza Monferrato is the most requested municipality: 8.09% of all inquiries, an increase of 9.77%.

Turin, on the other hand, lost 29% of international inquiries. Part of the interest is therefore demonstrably shifting from the big city to smaller Piedmontese towns. Britons, Germans, and French are growing particularly rapidly; the Dutch still account for 5.76%.

People are primarily sought after for detached houses and villas, preferably already renovated, usually under €250,000. Gate-away Piemonte 2025⁠�

In the first half of 2026, Nizza Monferrato is now also among the twenty most sought-after Italian municipalities among foreign buyers. Idealista/Gate-away 2026⁠�

Joan Mu avatar

About the author

Joan Mulder is an international lawyer and independent legal adviser, specialising in Piemonte, Italy. She helps international clients make informed decisions before buying property and navigate the practical and legal questions that follow.

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